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Name: Bonnie
Country: United States
State: California
Gender: Female


Interests: boogie-boarding, learning new languages, playing keyboard in a band, writing poems and lyrics, listening to history, savoring chocolate, perusing through museums, traveling...
Occupation: Engineering


Message: message meEmail: email me
Website: visit my website


Member Since: 1/7/2005

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Tuesday, November 10, 2009

How to Market Your Music

Applying the marketing strategy framework that I learned in school to selling music: product, price, place, and promotion.  What do you think?
 
IMG_3589
 
Product - That is your music! How is the quality? How is the brand/image? What do people feel about your music?

Price - List price. Sometimes, pricing something is very tricky. For this, I suppose you could work on other things such as some promotional kits, gimmicks, flyers, holiday promotions, inserts, gifts,.. merchandise is another one.

Place - Location. Where do you sell your music? Electronic downloads mainly? How about the assessibility? How easy is it to find your music? Find you? (ie. Try searching your name.)  Where is your music found streaming through?

Promotion - Advertising. PR and media. How many channels of advertising could you use? There are soo many! Where are good places to appear for shows? How do we get more radio play time? How do you get on online radio? With your audience, what type of show appearances would be a good idea? How about partnering with someone or an organization that might even be able to sponsor you or promote you? Do you have business cards? Pass them out!


Thursday, July 17, 2008

help: Benefit Concert for Burma and Sichuan

AsianWeek presents
help: Benefit Concert for Burma and Sichuan

featuring:
Natalise
Mud
Paul Kim

Saturday, August 2, 2008 @ 7pm

Glas Kat Nightclub

520 4th Street, San Francisco (map)
21 and over - Doors open at 6pm
Strict dress code (please no baggy jeans, tennis shoes, caps, etc.)

Buy tickets
$25 student advanced purchase (with a current student ID)
$35 general advanced purchase
$40 general admission at the door - CASH ONLY!
$125 VIP package (three course dinner and admission to show for two) *limited availability*
www.brownpapertickets.com/event/38397



Thursday, May 15, 2008

Steps to Becoming a Superstar Singer

Try participating in a Singing Competition -- This would give an aspiring singer some practice, experience, and exposure.  Read the bottom for pointers. 

Just two weeks ago, I cheered on my cousin at an "Asian Idol" competition in San Francisco. I wasn't really sure what to expect but the focus of the competition was on the singing talent. There were 28 contestants and 4 prizes (1st, 2nd, 3rd, and Audience Favorite). This was a semi-final competition but the winner of the final competition gets a singing contract in Taiwan. Nice.

The contestants were graded on the following criterion:

  • Vocal Quality - 15 points
  • Technique - 15
  • Emotion/Mood - 15
  • Rhythm - 15
  • Style - 10
  • Presentation - 10
  • Appearance - 10
  • Potential - 10


Steps to Winning a Superstar Singing Contest

So I was thinking -- If I were the judge, how would I pick the superstar?? In this case, it was important to note that I would be picking a superstar singer in this competition. There are superstar actresses, superstar models, superstar pianists, superstar painters, etc… or… one could be a superstar generalist, where a mix of skills could be used well. For instance, there are some actors that are great dancers as well. However, one skill is usually notably better than another.



1. Have a personality! Become an adjective that has meaning...

2. Know what you are being graded on! If you are being judged on vocal quality but you cannot sing in the correct tones, then the competition does not suit you, right? For this competition, I would shortlist the contestants that are very good in one of the above criterion. Of course, the first four criterion get more weight..  Then, I would continue to narrow down the list with the contestants who scored well in a combination of two of the above criterion.  Then, the contestants who scored well in a combination of three of the above criterion and so on..  In my opinion, it is nice to be well-rounded so one who scores strongly all-around could be better than one who scores really well on three criterions. Wow - so technical!  Hehe

3. Be teachable! Those who show that they are willing to learn usually have more potential. For example, my cousin's simple gesture of thanking the audience and her family and friends for their support of her passion for singing at the end of the competition differentiated her from the rest of the contestants who did not do that...

SOO, what do you think??

More insights to come later -- I think I'd like to add a section on "How to Promote a Superstar..."


Tuesday, May 13, 2008

Happy Birthday to AlivenotDead.com!

Flashback: Pictures from the SF International Asian American Film Festival and St. Patrick's Day Weeks

I met some awesome AlivenotDead.com members in person during the two weeks.  Kudos to the AnD team for creating such a great community to embrace and help artists connect and share worldwide!  Check out my AlivenotDead site ==>  www.alivenotdead.com/soohoo.

collage6

collage7


Friday, April 04, 2008

Submit for the Women 2.0 Business Plan Competition!

Go to www.women2.org to learn more



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